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How ready are you for a "new normal"?

How ready are you for a "new normal"?

How ready are you for a "new normal"?

Hire iOS developers

At Eastern Peak we have assembled a team of the most creative and talented iOS developers who can easily implement your business idea into a product of any complexity.

The iOS platform is preferred for its recognizable brand, user-friendly UI, flawless elegant design and high performance. Apple devices are considered to be number one for business purposes while also offering great opportunities for entertainment.

Advantages of developing an app for iOS

  • Generate profit

    iOS apps generate the most profit. It’s not surprising considering the cost of the devices. Apple customers have always been willing to put down the extra buck because they know that they will receive a quality product.

  • Get to the market faster

    iOS app development takes less time and less money. Since there is a single manufacturer, developers don’t have to deal with various different versions of one single device.

  • Update faster

    Due to the Apple app store upgrade system, it is easier to release updates for your app.

  • Better app performance

    Because of low fragmentation, app performance is much better.

  • Less time for testing

    Since Apple has precise device standards and a limited number of models, the testing procedure is optimized and quick, compared with other platforms.

  • Better user engagement

    Apple has the best retention rates due to strong customer satisfaction and high engagement.

The iOS app development process

Development of UI/UX

The first stage is designing the User Experience for your future app. We conduct thorough research on your target audience and create a description of your potential user persona based on its results. This description will show what the solutions are and show which ones are the most attractive. We will ensure that there is a high demand for your future app on the market.

Graphical design

When developing an iOS app design, we adhere to iOS Human Interface Guidelines. To enhance the User Experience of the app we implement such technologies as 3D Touch by Apple. This provides a new level of interaction with your app’s interface.

Designing a User Interface for an Apple device has a number of nuances. For example, one of them is the absence of a physical back button. So, we have to decide on how to optimize navigation between screens. Typically the return button is located in the upper left corner of the screen.

iOS development

The next stage is coding. Our experienced and highly skilled developers design both the front-end and back-end of your app.

  • Front-end development. We develop the app’s interface – all the visual details such as buttons, menus, background images etc.
  • Back-end development. We implement the technical functionality of your future app. With an experienced in-house team of back-end developers, we are able to provide you with not only an app itself but also a comprehensive back-end system that will empower your business.


The development process is almost finished, the last thing that is needed is the testing of your product. So, we make sure that the app is bug-free and ready to launch onto market. The smallest error can cause a load of issues including: the malfunction of some of the features of the app, unsatisfied customers and negative reviews. These can all lead to a loss of downloads and engagement. To avoid these problems we do the following:

  • we thoroughly test every app element on a wide range of devices including the newest versions of the iPhone and iPad,
  • we collect a large amount of feedback from different people regarding their overall app experience and the problems they faced when using the app.

Release to the App Store

Because of the Apple application approval policy, launching your app to the store may take a lot of time (up to several months) for non-experienced developers. Apple experts check and test apps for bugs and usability. They also make sure that your app complies with the App Store Review Guidelines, which is regularly updated.

Some of the most common reasons for rejection include:

  • Crashes and bugs
  • Substandard UI
  • Poor User Experience
  • A lack of lasting value
  • Mismatching the App Store Review Guidelines

For instance, you may want to embed a billing system made by your on-site developers instead of the Apple in-app purchases which give users access to premium content within your app. You’ve already spent your employees’ labor hours and resources in creating this system. But, on the approval stage you get notified that your app has been rejected because of this very requirement. It turns out that your kind of app should not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than apple in-app purchases. Your technical partner should be aware of nuances like this as well as many others.

Due to our expertise in releasing iOS apps, we’ll make sure that your app will be approved on the App Store within the minimum possible terms:

  • Checking for all the possible bugs and performance problems
  • Analyzing feedback from multiple testers to ensure a great UX
  • Optimizing app description and information in accordance with the Apple app store policy
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