In today’s digital world every business needs to be online. But having a website only is already not enough in order to get noticed and win customers’ attention. A thoughtfully designed website should be your priority to stand out from the competition and make your brand work for you.
Having successfully completed dozens of website designs, we at Eastern Peak know exactly what it takes to create a website that performs. Whether you are launching a WordPress website, ecommerce store, online marketplace or blog, you can rely on our skilled UI/UX designers to help you create a custom website taking into consideration ease of use, user experience, search engine optimization, and technical details.
UX/UI design process
With our own in-house UI/UX studio we create designs and animations of a different complexity level. All our designers work together with our developers, under one roof, to ensure a smooth collaboration and to deliver a one-of-a-kind experience.
Understanding your user
The design process starts by understanding your target users, their behavior and their needs and goals, thus identifying the persona and creating the mood board. All of this will help define concrete design requirements and make it easy to move forward with wireframes and actual mobile app designs.
When we begin to develop the wireframes we take into account not only the persona and the mood board, but also the user scenarios which were developed during the first stage of functional specifications. At this point, attention is focused more on the functional side of the product, its features, and structure. Wireframes are usually done by our project manager in collaboration with our UX/UI lead.
At this stage the product is complemented with rich visual elements and a high-fidelity visual representation, providing you with a detailed look and feel of your product in a static way. We will create engaging, user-friendly and stunning designs that will seamlessly communicate with end-users and make you stand out among your competitors.
Here we will turn your designs into an interactive visual mobile or web prototype to show you how your product will look to the end user before proceeding to development. It will feature the app’s UX/UI design, user flow and navigation, screen transitions and microinteractions, so that you could navigate through the website as if you were actually using it.
With our prototypes, you are able to conduct beta tests among your target audience, friends, colleagues and other people to better understand how user friendly this design is. Once the feedback is gathered, we apply the final changes to the design.
Website design that performs
We at Eastern Peak can create a custom website design that will combine both hypnotizing attractiveness and the ability to turn your visitors into customers.
Your website will display correctly on different screen sizes and work seamlessly across a wide range of devices.
We will ensure your website follows best search engine optimization practices and guidelines that enhance its ranking for relevant search results.
Easy-to-understand website navigation along with strategically placed call-to-action buttons will keep the users on your website and drive conversions.
Helping businesses and startups bring their product ideas to life and win the market.