With yoga’s rising global support and even fashionability, yoga mobile apps bring ancient practices into the modern world and establish new and stable income streams for digital entrepreneurs.
How do we know this? Well, the industry is truly booming – it showed an almost 64% increase within the last decade (2010-2021). Yoga has persistently ranked among the most sought-after worldwide fitness trends for years. On average, around 300 mln people do or are engaged in yoga globally, seeking a meditative routine, community, and personal fitness, with over 34 mln doing it in the U.S. alone.
The yoga app market has been booming in tandem due to an amplifying penchant for online yoga classes. Devotees want guidance at their fingertips whenever the mood strikes. So, dozens of mobile apps for yoga practitioners offer tutorials, and some applications have tens of millions of downloads and subscribers, signaling a golden ticket for a new business.
Let us show you how to take advantage of this opportunity. From mapping out features that yoga devotees will love to opting for the right developers. By following this guide, you can create a yoga app that captivates yogis and establishes your brand as a premier one in the field.
The global yoga market and prospects
Analysts say the market will continue to expand. The number of individuals in yoga is estimated to reach up to 350 million by the end of the decade. The total global value of the yoga market is projected to reach $66.2 bln by 2027. Furthermore, the industry is expected to grow at the 9.6% rate between 2021 and 2027.
The segment is also being seriously commercialized. On average, those practicing yoga in the States shell out around $90 per month on related goods and services. Over a lifetime, this translates to almost $63k in expenditures per practitioner. So, the thriving growing community, coupled with their demonstrated spending behaviors, point to exciting prospects for innovation and hefty earnings.
Having said that, yoga apps are already a consistent trend in Google searches. Moreover, the category “best yoga apps” frequently breaks into the top Google trends relating to wellness.
If an entrepreneur considers building a yoga application, they are advised to study niche segments and customer priorities to identify promising concepts:
- Beginner yogis look for guidance on proper form and pose modifications.
- Intermediates want flows and seek more advanced postures and programs for building flexibility.
- Experts need rigorous programs focused on mastery and physical control and appreciate customization.
By understanding these segments’ needs, startups can create a yoga app to support yogis at all levels. With classes going virtual, your well-designed application can attract millions of users worldwide. The market potential is upward-facing.
Exploring popular yoga app types
As a startup founder, you must identify your target market to craft the perfect solution. Whether you envision a boutique app for your studio, an aggregator to unite the broader community, or a solution for beginners, thoughtful planning and research are required.
Let’s check out five main types of yoga applications available today to inspire your approach. It should also be noted though that many apps offer combo menus, banding together meditations, HIIT programs and yoga exercises.
Yoga studio apps
These apps provide customized experiences. They are crafted specifically for a local yoga studio or chain to provide students and members with valuable resources like class schedules, registration, digital communities, video tutorials, and loyalty programs to enhance the overall yoga experience.
For yoga centers, such applications provide an opportunity to connect with students more closely, build loyalty, and streamline business processes.
Yoga aggregator apps
These applications for yoga devotees allow users to search for classes in their local area. They provide a centralized platform to discover various yoga practices at gyms, studios, and community centers within the vicinity.
For a digital entrepreneur, creating a yoga app that showcases yoga studios nearby is interesting from a monetization perspective. It paves the way for collaboration with instructors or studio owners in the area who are willing to increase visibility and attract new potential students.
Yoga and fitness apps
Many yoga solutions boast features beyond yoga classes alone. These “all-in-one” apps provide guided workouts for strength and high-intensity training, pilates, and more in addition to yoga. They target the segment of enthusiasts who are not looking to download multiple applications to access different kinds of exercise but prefer to have it all in one place.
Mindfulness apps
These apps can be unmatched for the enthusiasts looking to upskill beyond their time on the mat. They provide guided mindfulness exercises, audio and videos for beginners and more advanced practitioners. This yoga app type can also address users’ specific needs like alleviating anxiety, enhancing productivity, or bettering sleep.
Beginner-friendly apps
The cohort of applications focuses primarily on the fundamentals. It offers collections of videos that give detailed guidance on proper form and alignment for each pose. The applications usually feature shorter class durations to keep workouts approachable for newcomers and help users gradually build up their skills in due time.
Comparing top yoga apps like Asana Rebel
As you embark on your startup venture, here’s a comprehensive comparison of the best apps for yoga enthusiasts. When crafting and marketing your application, you can leverage the strong points of these while innovating to deliver a unique and immersive yoga experience for your own customers.
Asana Rebel
Asana Rebel is a digital wellness solution that blends time-tested yoga postures with high-intensity interval exercise techniques to create a more energizing routine.
The app boasts a variety of class types and curriculums, targeting weight management, strength building, and flexibility improvement. It offers compelling yoga app features, including an elegant and intuitive user experience, simple navigation, and intelligent customization options.
Characteristics:
- programs combining yoga and HIIT,
- individualized training regimens,
- achievement-based activities, and
- guided meditation.
Daily Yoga
An award-winning application, Daily Yoga offers guided curriculums for all skill levels.
This popular yoga app provides adaptive learning – users can pick modifications for any pose based on their current flexibility and strength. Seamless navigation allows users to quickly find programs for weight loss, flexibility, and strength training with yoga.
Characteristics:
- one-of-a-kind versatility: hundreds of yoga classes updated regularly and frequently;
- plans tailored to diverse fitness goals;
- supervised meditation; and
- soothing audio.
Down Dog Yoga
Down Dog is one of the best yoga applications for newcomers. It features an intuitive interface and boasts an array of difficulty levels, durations, and yoga styles, allowing striking customization.
Users enjoy detailed audio and visual guidance for each pose, allowing practitioners to learn the proper form at their own pace. The flexibility to choose shorter or longer sessions, tailor music, and adjust the difficulty makes this an unparalleled app for starting.
Characteristics:
- generator of sequences,
- adjustable parameters,
- access to classes offline, and
- different styles of yoga practice.
Yoga Studio
Yoga Studio gives access to almost 300 yoga and meditation videos with no limits in skills. The programs cover multiple poses, present different yoga styles, and give simple 15 to 45-minute sequences. The yoga mobile app allows yogis to download videos for offline use and make tailored classes. A plethora of classes for all skill levels ensure inclusivity.
Characteristics:
- extensive library,
- personalized class instructor,
- voice guiding and clear instructions, and
- possibility to plan and monitor lessons.
How to develop a yoga app that resonates with fans
Determining the critical functionalities that will nurture your customers’ practice and enrich their journey can be challenging. From live streams to customization – let’s find out what key components and desirable features can turn a yoga mobile app into an ideal virtual sanctuary for users.
We should mention that these applications are categorized by two kinds: those that facilitate self-directed practice and those that provide communication between users and instructors.
In the latter case, it is crucial to remember that you have 2 target audiences – users and instructors, so many features must be planned for each of them. Plus, the functionality you include in your yoga app like Asana Rebel will determine your budget estimate.
Key features to embrace when making a yoga app
Our hands-on experience shows that to attract dedicated yogis, it’s essential to provide options for amateurs and more advanced practitioners. Allow your enthusiasts to opt for a plan tailored to their fitness and goals, whether it’s flexibility, balance, or stress relief. Plans should include suggested yoga sequences, poses, and guidance through effective practice.
The application must then naturally include a standard registration option. The onboarding process needs to provide quick access by collecting basic contact information or linking to existing social media accounts.
- Profiles. Users must be able to manage their personal profile details and teachers should be able to build their professional profile.
- Lessons and progress. This module lets students steer their sessions, track progress over time, and repeat or schedule new classes.
- Custom programs. In your yoga mobile app development, allow teachers to build tailored programs and offer them to students.
- Classes attendance. Students need to be able to view approaching activities and register their attendance (or otherwise cancel it).
- Notifications. Users can receive updates such as scheduled reminders or new posts in the blog. Teachers receive alerts regarding lesson statuses as well as comments, questions, or ratings.
- Calendar for instructors. They utilize it to oversee their business schedule and past/upcoming lessons.
- Payments. Students can transfer money effortlessly, while teachers can review paid and outstanding lessons.
How to make an app like Asana Rebel appealing: Extra features
Delivering supplementary services may provide even more value for your users. Examine these characteristics as well:
- Streaming. Both of your audiences will find this tool to be beneficial. Teachers may use the app to conduct classes through live broadcasting. Users can love this live format.
- Quality video. Integrated video instructions are a handy feature for yoga enthusiasts, even if you can still opt to give tutorials in the form of pictures or animated drawings. An additional useful feature is also voice instructions.
- Evaluations and rankings. It would be great to incorporate this function into your yoga app to let users rate teachers. Evaluations also work wonders for all the content.
- Shop. Make it possible for students to buy the supplies they require. It’s especially helpful for studio owners who also offer clothing and equipment for purchase. If you produce no goods, you may collaborate with specific retailers.
- Analytics. The application owner may obtain up-to-date use statistics in the admin panel. By providing analytics to yoga instructors, you give them tools to better understand their students and attract new ones.
- Individualized recommendations. Your yoga application may gather information to provide customized suggestions by monitoring the kinds of yoga a user enjoys and the length or intensity of their exercises over time.
- Syncing with wearables. Linking wearable fitness trackers measuring heart rate, calories burnt, and session duration gives your customers a more complete picture of their practice.
- Gamification. It ideally increases user engagement. Adding points, levels, challenges, awards and more to your yoga fitness app inspires and entertains users, and has them using it longer.
- Social integration. Yoga enthusiasts often connect with fellows for motivation. Give users the possibility to boast accomplishments, communicate, and stay accountable. During the yoga application development process, add comments, likes, and community forums.
Yoga app monetization ways
How to generate income from your yoga application? Examine various approaches to monetizing your future app and select those that will enable you to guarantee long-term revenue streams.
Below, we list a few efficient strategies that can generate consistent revenue for you and are frequently employed by the most successful apps like Asana Rebel.
- Paid download. Users are charged a one-time cost to download your application. They pay upfront to access your app’s premium features and content.
- Paid subscription. This method grants access to content after a regular payment – monthly, quarterly, and so on. Users must be able to choose from various tiers offering different access levels, such as specialized workshops, live sessions, and more.
- Purchases made within the yoga app. Come up with additional content, features, or virtual goods. Users can make purchases to unlock exclusive yoga classes, personalized routines, meditation sessions, and more.
- Freemium. Provide yogis with a limited-featured version for free. Encourage them to upgrade to a premium version by accessing advanced functionalities or ad-free usage.
You can also make your application free and monetize it through advertisements displayed within the application, earning referral commissions, or selling physical yoga-related goods and services.
Develop a yoga app with Eastern Peak
The yoga app market is competitive but well-accessible for new startups. Tens of millions of apps downloads are an apparent confirmation of this.
To develop the next top yoga app like Asana Rebel consider conducting additional market research. In such a niche, devising an app that can revamp existing solutions requires heeding the unresolved pain points of your future users. With a distinct vision and robust feature set, you can create a revolutionary application that helps yogis level up their practice.
There is no need to build a yoga mobile app alone. When you join forces with Eastern Peak, you get years of expertise in building mobile apps for various industries. Rely on us to craft features that appeal to yogi users of any level, design an attractive interface and integrate top-notch instructional tools.
How to get started?
The product discovery phase is the best first step you can take to lay a solid foundation for the development of your app. It includes a functional specification, UX/UI design, and a visual prototype that will give you a clear vision of the end product. On average, this phase takes 4-6 weeks.
The product discovery phase can help you:
- define a full scope of work and develop a roadmap for building an application
- set a realistic budget for your MVP and plan your resources
- test the waters with your audience using a visual prototype
- craft a convincing investment pitch
- get to know your team
Contact our team to create the app that provides immense value to an augmenting club of yoga students at all levels.
Frequently Asked Questions
What is the price of yoga app development?
Making a yoga app can vary in cost estimates significantly depending on desired features, complexity, platform (iOS, Android, web), design peculiarities, integrations, and more. You get accurate cost estimates after your goals and requirements have been discussed.
How can I launch my own yoga business?
Choose the style of yoga you wish to teach and the people you want to teach it to. Then, make a business plan that helps you stay focused. Choose your company’s legal structure and register your venture. Obtain certification as a yoga instructor. Find a good place for classes, set it up and furnish it. You can also skip many steps and still enter the yoga business by developing a yoga app.
Can I use my online yoga app to earn money?
Sure, you can enjoy getting cash with your yoga app. How well you do will rely on your marketing strategy, user acquisition and retention rate, the library of your content (its quality) and more. Subscriptions, advertisements, in-app sales, and paid downloads are just several ways you can potentially monetize your yoga application.
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About the author:
Mary Stadnik, Strategic Partnerships Lead, UK at Eastern Peak
As a highly experienced and motivated business development leader, Mary helps build mutually beneficial relationships with Eastern Peak’s clients through technology innovation, strategy development and professional guidance to deliver stellar products both globally and locally in the UK.
