13 Fintech Startup App Ideas to Consider in 2024

The article was updated on December 18, 2023.

The financial technology sector has exploded in recent years with innovative startups disrupting traditional banking and payments. Customers are no longer required to wait in lengthy lines at physical bank branches to manage routine financial tasks. Tech innovation, specifically the development of financial technology, has enabled banking activities to be performed digitally.

Fintech apps have remodeled how consumers and businesses engage with financial services by integrating finance with innovative digital solutions. This has provided customers with unprecedented access and convenience in managing their money, while also affording fintech startups the opportunity to implement their business ideas.

In this article, we will take a closer look at the fintech startup app ideas to consider in 2024 and beyond, talk about the main fintech app features and the step-by-step process of fintech app development. But first, let’s make a brief overview of the current fintech market situation.

Fintech app industry overview

The financial technology domain is swiftly altering and rising. Data shows the number of startups has more than doubled in recent years, indicating skyrocketing growth in the sector. In 2019, there were approximately 12,000 ventures worldwide, and that number has jumped dramatically to over 26,000 currently.

The total value of the market is growing, too. Estimates put the current fintech app market size at around $194 bln globally, and experts project the sector’s worth to reach $492 bln by 2028.

Revenues in the financial technology space have also surged. In 2017, total worldwide fintech revenues were approximately $90.5 bln. Just a few years later, revenues climbed over 100% to reach an estimated $180 bln in 2024.

Reasons to invest in a fintech startup

The figures above merely confirm the escalating consumer interest in online financial services. Mobile applications have refashioned personal finance by making it easier than ever for individuals to monitor accounts, make payments, and gain insights into spending habits. For these reasons, investing in a fintech startup idea can open up new business opportunities to connect with customers and generate revenue.

Considering the sector to diversify and strengthen your investment or business portfolio is a sound strategy thanks to the following: 

  • Massive market opportunity. Provided the global financial services industry is enormous, fintech startups have barely scratched the surface of this vast market. As more consumers become accustomed to digital services, fintech companies have a tremendous opportunity to disrupt traditional institutions.
  • Accelerating innovations. Technologies like AI, blockchain, and open banking APIs enable new products and services that will reshape how people spend, invest, borrow, and move money. New fintech apps are at the forefront of turning these cutting-edge technologies into user-friendly applications.
  • Young target audience. The industry appeals to younger generations who prefer to handle financial services through their mobile devices and demand personalized services. Fintech app development targets these customers with mobile-first, customer-centric solutions and allows entrepreneurs to build a loyal customer base that will use their services for decades.

Today, conditions are ideal for launching a fintech app to thrive. For investors, the industry gives the opportunity to get in early in fast-growing startups that can become the next unicorns.

In a nutshell, AI, IoT, and blockchain will continue to be at the forefront of fintech transformation. However, the technologies surrounding fintech app development deserve a closer look. 


1. Artificial Intelligence

Of all the innovations disrupting fintech, AI is deemed the most significant. In fact, Research and Markets predict that the global market for AI in fintech will reach 22.6 billion USD by 2025.

Fintech apps use AI to automate routine operations, offer personalized financial advice, detect fraudulent activity, and analyze high volumes and varieties of data for insights. In many respects, AI in fintech is still an emerging technology, and its full potential is yet to be uncovered.

Read also: How Fintech Startups Can Take Over the Market with AI and IoT


2. Big data

Big data and AI are tightly interconnected. Electronic devices leave a digital footprint in the form of miscellaneous data that fintech apps aggregate and submit for analysis. AI algorithms then process this data to transform it into valuable insights about new business opportunities, customer behavior and market trends. 

3. Blockchain

Blockchain is the electronic distributed ledger. The ‘blocks’ in the ‘chain’ contain batches of data that, assembled together, represent a single entity. The data stored in a blockchain doesn’t reside on any centralized server, it is distributed across the entire blockchain network. This ensures the security and integrity of financial transactions since there is no central node that hackers can attack.

4. Data security

Cybersecurity is paramount to developing a fintech app. When it comes to protecting highly-sensitive financial data, conventional means don’t apply: fintech startups have to leverage sophisticated technologies like Source Code Analytics, penetration testing, and the DevSecOps approach to protect customers’ information.

Moreover, as per the EU GDPR Law, fintech companies have to prove their commitment to safeguarding user data and do all it takes in order to avoid security threats like malware attacks and identity theft.

5. Microservices

Microservice technology is a way to architect an app as a combination of interconnected services. One sure advantage of microservices is that you can easily add a service without disrupting the entire app structure. Microservice technology complements AI and blockchain and helps reduce the cost of building a fintech app.

6. Voice-enabled payments

Digital finance management doesn’t mean staring at your device and spending time typing and finding information. Natural language recognition, processing, and generation are powerful trends in fintech that allow you to get info about your balance and make transactions even without picking up the phone.

With voice-enabled payments, your fintech startup will win even more clients, as voice assistants contribute to users’ convenience.

7. Biometric technology

The future of fintech relies immensely on biometric authentication methods. It’s among today’s foremost fintech trends, but in the coming years, face or voice recognition and fingerprint scanning will surely be basic security features.

The next methods to surprise your clients may be palm vein patterns or iris recognition options. The beauty of biometric technology lies in the combination of impenetrable data protection and login simplicity.

8. Open banking

Once you have learned what open banking is, you can instantly take your fintech startup closer to the niche leaders. That is because by using third-party APIs, you can offer even more opportunities for your customers, making their experience seamless.

For instance, thanks to open banking, we can use one bank account for making payments on other platforms and enjoy personalized recommendations.

9. Virtual cards

Bank cards have the prospect of fully replacing cash payments. But furthermore, cards will probably go digital, making transactions as convenient as possible.

Your fintech startup can leverage the power of VISA- and Mastercard-based virtual cards to simplify for your clients both everyday payments and complex investments, up to cryptocurrency transactions.

10. Gamification

You have probably heard about gamification as a tactic for increasing a client’s emotional engagement. However, as a fintech trend, you can use a game-like design for helping users reach their financial goals or develop healthy money habits.

For instance, you can assist your clients in tracking their spending and savings or offer cashback reward programs.


Fintech app ideas for fintech startups

So, when looking for a fintech concept, keep in mind the principle that the best ideas come from easing customers’ pain points with simple, elegant solutions. If you’re contemplating developing a fintech startup but don’t know where to start, you can rely on Eastern Peak’s expertise and advice. 

Regardless of whether you are an established financial company planning a digital shift or a novice, here are some of the fintech startup app ideas to consider. 

1. Lending apps

The conventional process for obtaining a short-term loan has traditionally involved voluminous documentation and significant effort. A lending application as your fintech startup can be an alternative solution for all parties and connect potential lenders and borrowers in a streamlined digital platform. 

Powered by AI and big data analytics, lending apps simplify the loan assignment process by analyzing customer data, behavior patterns, credit history, and shopping activity to indicate if a customer qualifies for a loan. The money borrowed with lending apps may come from banks or peer-to-peer lending (i.e. borrowing money from other individuals). 

MoneyLion is a great example of a lending and savings fintech app. The app also helps users manage their personal finances, has great testimonials and a steadily growing user base.

Read also: How to Create a Peer-to-Peer Money Lending App?


2. Electronic mortgage apps

Until recently, the mortgage application process was a cumbersome procedure that required intense paperwork. Advances in technology have streamlined the evaluation and funding workflows, allowing borrowers to receive contact-free financing securely with minimal inconvenience. By automating previously manual processes through fintech app solutions, lenders can now efficiently assess borrower qualifications and promptly deliver loan proceeds. 

Some of the best mortgage apps include Better.com, an app for purchasing homes and recalculating existing mortgages.

Another example of an excellent app in this segment is FairwayNow, which is targeted at obtaining home loans from the government.

3. Insurtech apps

Developing an application for insurance customers is another hot fintech app idea. It can help expand your business, especially if your company’s activity is related to insurance services, even if indirectly. Insurtech apps use AI and data science to collect, process, and evaluate the customer data, identify the risks involved and facilitate the insurance underwriting process. Using fintech app solutions, insurance companies can accelerate operations and boost the quality of their customer service.

The apps in this segment target different insurance domains. myCigna, for example, is an app built by Cigna, a global health insurance company, helping customers claim health insurance and keep track of their healthcare expenses.

Allstate Mobile is a car insurance app enabling users to quickly submit insurance claims and is packed with loads of other useful features for car owners.

Read also: Software Solutions for Insurance Companies: Best Practices


4. Mobile banking apps

Today, customers turn to digital banking to get quick and hassle-free access to banking services. High market demand has set the stage for the emergence of digital-only banks, such as Ally Bank, and customers’ wish for convenience and greater control and transparency has made them popular.

Traditional banks such as Wells Fargo, Bank of America, and Huntington Bank have also built namesake mobile banking apps and are competing with newcomers.

Typically, a fintech banking app grants users digital access to operations like closing and opening accounts, deposits, making online transactions, ordering credit cards, etc. It also integrates AI chat bots for a quick consultation and financial advice. 

Read also: Explained: How to Create a Secure Mobile Banking App


Neobanking apps are among the currently popular fintech app ideas as they boast an alternative to traditional banking models. Without physical branches, neobanks allow customers to manage their finances anytime, anywhere, using their smartphones or other mobile devices.

One of the examples is the American Varo Bank. The bank’s contactless debit cards boast fee-free transfers, insured deposits, and cashback rewards. In 2020, Varo turned from a fintech startup idea to the first neobank to receive a national bank charter, demonstrating its commitment to regulatory compliance while innovating online banking services. Today, it is one of the top digital banking providers in the United States.


5. Personal finance apps

For most people out there, managing personal finance, let alone savings and investments, remains a challenge. We’re not born financially literate, and financial advice services remain some of the top fintech startup app ideas. Today, robo-advisers offering assistance on investments, retirement, and savings are gradually becoming mainstream.

If you’re considering building a fintech app for personal finance management, you can explore Honeydue for inspiration. It’s an application designed to be used by life partners to monitor shared household spending jointly. It facilitates budget creation by integrating banking accounts, cards, loans, and investment accounts. The couple can select which financial accounts they would like to share management responsibilities for.

Read also: What Are the Best Personal Finance Apps and How to Build One?


6. Peer-2-Peer payment apps

You might want to consider peer-2-peer payment apps if you’re looking for fresh fintech ideas. These apps are meant for transferring money between individuals: for example, between friends and relatives. The money from the customer’s account gets transferred directly into the recipient’s electronic wallet. Today’s peer-to-peer payment apps are connected with banks, digital wallet services, or standalone payment services like PayPal.

If you’re thinking how to create fintech apps for P2P payment, take a closer look at Venmo and Zelle.

Zelle is a US-based digital payment app that lets you transfer money to friends and family. It offers prompt transactions without additional fees and is supported by major financial institutions in the country.

Venmo is a US online payment service provider that allows users to distribute money to others and divide housing costs, expenses for entertainment, restaurant meals, etc. Account holders make transfers to other users directly from their mobile devices.

7. Trading and investment apps

Apps for stocks and assets trading are some of the hottest fintech app trends on today’s financial scene. Trading and investment apps use a mix of blockchain, AI and Machine Learning to radically improve trading outcomes. Algorithmic trading eliminates human error and emotional factors, makes smart decisions based on data, instantly reacts to the changing market situation and enables traders to trade from multiple accounts all at once.

Read also: Stock Market Apps: Tips to Build a Trading Platform Step by Step


AI and data analytics help users get quick insights about potential investments and make informed decisions. Many trading and investment apps, including robo-advisors, are helping users learn investment and trading.

One of the trading apps quickly winning the US market is Robinhood. This app for investment and stock trading is estimated to cost over $7.5 billion. The idea behind the fintech app is to provide commission-free trading of stocks, exchange-traded funds, and cryptocurrencies via a mobile application.

By removing traditional broker fees, Robinhood creates a more affordable way for customers to participate in the financial markets and get wealth-building opportunities previously reserved for larger, more sophisticated market participants.


8. Crowdfunding apps

If you’re brainstorming fintech ideas, consider building a startup for other startups. Crowdfunding apps help budding entrepreneurs raise money for their initiatives. They also provide them with invaluable proof-of-concept capabilities: by posting their startup idea on a crowdfunding platform, they can quickly see if investors are interested. Surely, Kickstarter has the larger user base in this app segment, and can be an excellent example of a top-notch crowdfunding app.

There are select niches, however, that have their designated apps for crowdfunding purposes: Patreon, for example, helps creative professionals crowdfund their content, while Causes targets non-profit campaigns and endeavors.

9. Regtech apps

Alternatively, you may build an app for helping businesses comply with laws and regulations and eliminating risks associated with regulatory issues. Monitoring new regulations, identifying risks, running compliance checks and translating requirements into concrete steps that companies have to take to avoid penalties are what regtech apps are built for. 

Cappitech is an Israeli fintech startup that automates the creation and submission of regulatory reports. Regtech apps also help businesses keep an eye on their data security.

Dathena, a fintech startup based in Singapore, offers enterprises a set of tools for automating the implementation of security policies and safeguarding data.

10. Digital payment apps

Also, you may try to tap into the niche of digital payments. This segment is already a bit crowded, but quick and risk-free money transfers remain in high demand. Electronic wallets, digital money, apps for transferring money from buyers to vendors, and international money transfers fall into this category.

Revolut, for example, will help you transfer money to most countries, and in over 150 currencies, including crypto-currencies, without fees and at the best interbank exchange rates. The service offers a checking account, debit card, and commission-free stock trading. The account can be used for personal and commercial purposes and is managed through the mobile app.


11. Cryptocurrency apps

Finally, consider using the advantages of blockchain to build an app for cryptocurrency trading. Cryptocurrencies are digital assets stored in a distributed ledger.

An example of such apps is Coinbase, the world’s top app for trading currencies like Bitcoin, Ethereum, and Litecoin with a built-in wallet for digital money.

Apart from cryptocurrency trading, examples of using blockchain in fintech include

  • money transfer,
  • money lending,
  • insurance claims processing,
  • asset management, etc.

The security and the guaranteed information integrity of blockchain apps can become a major advantage.

12. Digital wallet apps

Want to develop a platform that will always be close at hand for your clients? Create a digital wallet app! People appreciate the opportunity to keep all their bank card data in one place and pay for anything in a matter of seconds. A digital wallet app can replace both cash and physical credit cards, but it may also be attractive due to the potential added value of combining lucrative options such as coupons and cashback bonuses.

You have probably come across PayPal before. It’s among the most widely known digital wallets which allow people to make seamless transactions across the globe. Millions of users prefer PayPal because they are sure their data is fully protected, and they can make any payment in only a couple of clicks.

Read also: How to Create a Digital Wallet App: Features, Types & Tech Details


13. Bill reminder apps

A bill reminder app is a simple yet prospective fintech startup idea. Usually, monthly bill tracking appears to be a separate feature of a personal finance app. However, you can transform this function into a standalone app for those who find it difficult to manage all their regular payments such as rent, electricity, water, or phone bills. With that said, a monthly bill tracker is a perfect solution for users with busy schedules.

Prism is an outstanding example of a successful bills reminder app. Apart from having the basic functions of a fintech app such as analyzing all your balances in one place, Prism embodies all the benefits of bill tracking apps. Just schedule your bills, and the app will add them to a calendar and notify you about the upcoming payment.

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Take a closer look at the advanced and highly secured fintech solutions from our portfolio that disrupt the global economy.

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Common features for fintech apps

Most fintech apps share a lot of common features. Your app doesn’t have to be 100% unique: sometimes all it takes is better user experience and some additional features to successfully compete with other app market players.


Users should be able to sing in smoothly and effortlessly, yet, with all the necessary security precautions. Two-factor authentication is a must, and a good idea would be to complement it with face and fingertip recognition. Using biometrics for sign-in will soon become a universal standard.

Quick scan feature

One of the most daunting features in smartphone usage is having to input data manually or on the go when you need to take quick action. In this regard, card number and QR code scanning goes a long way in creating a great user-experience.

Custom notifications

Custom notifications offer users an enhanced level of personalization by enabling them to choose which info they want to receive. Granting them the freedom to unsubscribe from annoying alerts will surely make your app more user-friendly.


Cashbacks are must-haves for many payment apps. The more payments users process with your app, the more cashbacks they receive. This feature will account for higher customer retention rates, so make sure you implement it as you create a fintech app.

AI bots and assistants

Instant customer support is what your users get when you include a virtual-assistant or a chatbot into your fintech application. You also rid your customer support service from excessive workloads. There’s another reason why customers love chatbots and robo-assistants: they offer quick answers to questions without the stress of human interaction.

Third-party services

Building an app tightly packed with features may actually backfire on fintech startup owners: sometimes users want a plain and simple app that won’t cause “tool fatigue”. However, some third-party services may be highly relevant. For example, ordering food, buying groceries or airplane tickets could be important options to include into a consumer payment app.

Regardless of which app you choose to build, make sure it includes the basic feature set typical of your fintech app niche. This will enable you to reduce user churn and your customers won’t have to turn to any other company for essential services. 

Our work cases of solutions for financial institutions

Case#1 Western Union

Our team at Eastern Peak has developed a comprehensive web crawling engine and data mining system for Western Union for various financial information to be collected, normalized and analyzed.

An adaptive and customizable reporting dashboard with extensive data visualization tools that facilitates competitor analysis, report generation and configuration management.


Case#2 Motshelo 

A mobile application where users can save money, lend and borrow to/from fellow application users, find people to trade with, create groups and manage their motshelo accounts (deposit, withdraw and transfer).

With Motshelo Mobile users also can:

  • Get access to cash through VISA Card and all major retail shops
  • Generate summary reports on all transactions
  • Track individual savings, trades, group’s financial status


Bottom line: Realize your fintech app idea

The future of fintech looks brighter than ever, yet, building a fintech app is by no means an easy task. Normally, the app development process starts with the ideation stage when you write detailed specifications for your future app in collaboration with your development partner.

If you’re contemplating how to create a fintech app, contact us now and our experts at Eastern Peak will give you a free consultation.

From writing an app specification to all-inclusive technical and marketing support, our team will guide you through every step of the app development process.

Frequently Asked Questions

How to develop a fintech app?

Typically, building a fintech app includes 10 steps:

  1. Choosing a fintech niche
  2. Ensuring regulatory compliance
  3. Refining your app concept
  4. Writing app specification
  5. Designing attractive UI/UХ
  6. Choosing the tech stack
  7. Estimating development costs and timeline
  8. Building an MVP
  9. Developing and launching your app
  10. Committing to ongoing upgrade, promotion and support
What are the best programming languages to build a fintech app?

The most widely used programming languages for fintech apps are:

  • Java
  • Python
  • C++
  • C#
  • Ruby
How to find a good app developer with fintech experience?
  • Look for relevant expertise and skill sets
  • Leverage recruitment automation
  • Access soft skills
  • Start with a short-term project to test drive your cooperation

Alternatively, partner with an outsourcing provider with a wide talent pool and advanced recruitment techniques. Consider team augmentation and distributed team models to bridge the fintech talent gap.

What are the major features of fintech applications?

Most fintech apps, regardless of their market segment share the common basic features:

  • Secure sign-up using face recognition, biometrics and two-factor authentication
  • Basic niche-specific operations
  • QR code scanning
  • Third-party integrations
  • AI bots and assistants
  • Custom notifications
How to secure a fintech application?
  • Use data encryption, access policies, DLP features and backup systems to prevent data leakage
  • Use biometrics and two-factor authentication, reliable password policies, credit and identity monitoring to prevent identity theft
  • Use AI, ML and DPI firewalls to detect and prevent malware attacks
  • Use only trusted cloud service providers and implement strong cloud security policies
  • Prevent compromise of APIs with API access authentication and other relevant measures
How do fintech apps make money?

After you create a fintech app, some of the strategies for monetization include

  • subscription-based pricing;
  • transaction fees;
  • interest on deposits (if applicable);
  • offering an API as a product; and
  • advertising and business partnerships.

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