With social and messaging being the fastest growing app category, social networks development remains a thriving and highly profitable market. Yet, building another Facebook or Twitter makes little sense, taking into account the existing user base and adoption of these social media giants.
In such an extremely saturated market, anonymous social network development represents a great opportunity to stand out among the competition. Having been around for a while, the concept remains appealing to the major audience, offering the benefits of free speech and self-expression.
In this article, we will focus on the current state of the market, from thriving leaders to major failures, suggest killer features to that can help you gain a competitive edge, and point out some of the main mistakes to avoid in anonymous social media app development.
Anonymous social apps represent a safe place for people who prefer not to share certain thoughts openly with their friends and family, or who are concerned about privacy using traditional social media. Such apps allow users to speak freely about anything without being judged or bullied.
These apps don’t usually require the user to provide any personal information or create a profile. They mostly use the device’s ID or unique tokens to identify a user. That is why the content you share using anonymous social apps cannot be traced back to the author.
They can be used to build encounter groups or online communities around various topics and interests, or simply to provide a safe space for people to share stories of their life with the world.
Anonymous social networks can be of two types:
- Chat-based anonymous social apps include one-on-one or group messaging platforms where users can communicate with other users without disclosing your identity (e.g. Popcorn Messaging, Sarahah).
- Anonymous social media platforms let you share various types of content with all app users through the news feed (e.g. Whisper, Yik Yak).
The two types of anonymous social apps can be blended together or used within the same app: Anonymous social media apps can provide an opportunity to send direct messages to people nearby.
Total funding: $73,500,000, backed by Sequoia Capital, and Azure Capital Partners.
Platforms: iOS, Android
Status: Closed (2017)
Yik Yak was one of the most popular anonymous social apps of all time. Initially designed as an anonymous Twitter-like network, the app found wide adoption among college communities in the US. The app relied heavily on geofencing, allowing its users to browse anonymous posts from people within a 5-mile (8 km) radius.
The main reasons for the app’s failure were:
- Multiple cyberbullying issues (many educational institutions eventually took measures to ban the app).
- Failed attempts to pivot. What started as an anonymous location-based Twitter-like network later evolved into location-based dating/meetup app (after chat and user profiles were added).
- No clear monetization strategy.
Read more about common mistakes entrepreneurs make when building their startups:
Total funding: $61,000,000, backed by Sequoia Capital, Tencent, Lightspeed Venture Partners, and Thrive Capital.
Dubbed the “media company of the future,” Whisper is another major player on the anonymous social media market. It allows its users to share anonymous content on various topics. The posts can feature an image and text or video.
The company uses artificial intelligence to power its storytelling capabilities: The AI can turn user-generated content into videos, creating compelling stories.
Total funding: None
Sarahah (which means “honesty” in Arabic) is one of the latest hits in anonymous social media. The app was originally intended to serve as a place for people to share constructive anonymous feedback with their coworkers or managers.
However, the app found adoption outside of the corporate world, being featured among the top free apps in the App Store.
The app lets its users send anonymous messages to other people. Once you know a user’s name, you can send a message to any person within the app. There is no way to respond to such messages or find out who they are from. This, however is allegedly causing the same problem that killed Yik Yak – cyberbullying.
Total funding: None
The Psst! Anonymous app blends both the social network and chat capabilities, keeping its users anonymous. You can share your secrets, opinions, and thoughts with other people using the app. The posts will be visible to the app community and can spur personal discussion in a one-on-one chat.
The messaging uses multiple layers of encryption, so it is totally safe. Moreover, all messages sent with the app are immediately deleted as soon as you read them. There are no logs and no opportunity to trace it back to the sender.
Most anonymous social apps have a number of features in common. They provide some sort of user ID or allow users to create an anonymous profile, share various types of content (from text to images or even videos) as a direct/group message or public post.
Read more about the must-have features for a social media app:
In addition to this, an anonymous social network has to offer a unique benefit or appeal to a certain user group to become successful.
Here are some fresh ideas on how to make your app stand out among the competition.
Using geofencing, you can restrict access to the in-app content for strangers, allowing the users to build private communities around schools, colleges, venues, or even small towns. Moreover, a user can join other communities or see local feeds depending on his/her current location (e.g. when traveling).
By creating a location-based feed, you allow the users of your app to see only relevant content, tailored to their interests. Thus, you will be able to engage your users into meaningful networking (although, anonymous).
- In-app presents or achievements
Gamification features such as achievements and bonuses are great ways to build engagement and retain your users. Achievements can be unlocked through certain actions within the app (check-ins, likes/messages received, number of followers, etc.).
Another good idea is to allow users to share some sort of digital gift with each other. You can either develop some sort of in-app currency (points/coins that users will get as a reward for their activity) or allow users to buy the digital presents through in-app purchases. The latter can also be used as a great monetization strategy.
- User activity log and “reputation”
Anonymous social networks, due to the fact that they don’t require actual user info, can attract online “trolls” and bullies. That is why a good idea is to keep an activity record for every single user ID. In this way you can effectively identify and take down the accounts that violate your policies and laws.
In case the user account is tied to a certain device, the person whose profile was suspended won’t be able to reinstall the app and create another profile.
- Disappearing content
Similar to Snapchat or Psst!, (the apps mentioned above), you can set certain limitations for posts to add an appealing twist to your app. This can be self-deleting messages that disappear as soon as they are read by the recipient, or posts with a limited timeframe.
Moreover, disappearing content adds another layer to the security and anonymity of your users. Once the post disappears, it is deleted from your backoffice as well, so there is no way to trace it to the author.
- Narrow focus on the niche market or specific audience
If you don’t want to put geographical limits on your social network, you can target a certain user group, e.g. single parents, people with special needs, teen girls, etc. If your users have something in common, they will be more likely to build a powerful community within your app, and, as a result, find it useful.
Furthermore, targeting a niche audience when launching the app is always a winning strategy. It allows you to safely “test the waters” and perform the required adjustments to your product before going all in.
While social media app development may seem to be a low-hanging fruit, there are many things you should consider before starting the project.
- Make sure to guarantee the anonymity of your users and the confidentiality of the content they share. This is the cornerstone of any anonymous social app.
- Take the required actions to prevent and fight cyberbullying. You can either moderate the content manually (which can become increasingly difficult as the user base grows) or apply automated moderation using machine learning and AI. Allow users to flag and report the accounts and posts that violate the app’s policies.
- Make sure to rate your app according to the target audience you will focus on (age-based rating) when submitting it to the App Store and Google Play.
Hiring an experienced and professional technology partner is a great way to ensure your future app meets the market standards and regulations. We at Eastern Peak have vast experience developing social networking apps.
Having helped over 50 startups and business from all over the world build software, we have accumulated the expertise that is required in order to find the solution to any complex problem, from building Uber-like application to building anonymous social network apps.
How to get started?
The product discovery phase is the best first step you can take to lay a solid foundation for the development of your app. It includes a functional specification, UX/UI design, and a visual prototype that will give you a clear vision of the end product. On average, this phase takes 4-6 weeks.
The product discovery phase can help you:
- define a full scope of work and develop a roadmap for the project
- set a realistic budget for your MVP and plan your resources
- test the waters with your audience using a visual prototype
- craft a convincing investment pitch
- get to know your team
To schedule a personal consultation with one of our project managers contact us now.