How to Create an App for Your Business

Creating a website to promote your business is only a small part of the marketing strategy today. Mobile devices and tablets have taken over many essential aspects of our day-to-day lives: be prepared for the fact that mobile application development is an essential component to this as well. If you have decided to improve the efficiency of your business, but are uncertain how to start, then the following article will be helpful for you. Here’s what you should know.

How to create an app by yourself?

Nowadays there are many platforms on the market allowing the creation of apps from scratch, even if you are doing it for the first time. They are cheap and accessible, but they also limit their users. If you are not experienced enough, you can even be unaware of what they are depriving you of.

These programs can use a limited number of templates and features, so the created applications will be plain and simple. Unfortunately in today’s world, it is not enough to win over your user’s’ hearts and leave behind your competitors. A logical way out is to turn to the specialists. Everyone has to do what they are good at, right? Even so, if you want to do everything on your own, at least consider consulting with the people who already make money with their apps.

Believe us when we tell you: You can really be overwhelmed by an ocean of details that you are going to encounter. Having a little guidance through this process will make your life much easier.

Here you go, the options are: choosing a development company or hiring a few freelancers. In most cases, it is a reasonable and cost-efficient choice to outsource app development to a company.

Whether you work on your own or control the team of developers working for you, you still need to understand the process of app creation. This process can also be called “a mobile app development lifecycle.”

The steps involved in developing an app:

1) Strategy

The first thing is to define your goals and objectives by taking into account the needs of your target audience. Knowing their demands from the very start can prevent any misunderstandings or confusion that may arise during the process.

Try to keep in mind all the potential possibilities and limitations. Mobile apps are restricted to small screens, so the interface has to be as user-friendly and thorough as possible.

Specify your target audience. If it’s an app for Apple users, the programming languages are either Objective-C or Swift, which is known to be less techy. Android apps are created based on Java, and Windows apps are created using C++ with HTML or Javascript with HTML/Css.

Another difference between Android and iOS applications is that Android will probably cost you more. This is due to the versatility of devices running on Android and the range of OS versions, which causes the need for multiple usability tests.

It is advised to do a little research. Simply find the apps of a similar type, look at how they work, whether they are popular, which mistakes they make and which strengths they have. Explore how they are monetized and try to work on this point for your own app.

2) Design

  • When it comes to the user interface, even the tiniest details count: the application should please the eye, easily clickable, and fun to use. You can find a lot of useful information about creating an app design here.
  • Creating the design, stick to the old proverb and measure twice and cut once. All matters have to be settled before making the actual design. That is why there are so many tools for preliminary sketching and creating prototypes like Wireframe, Moqups, HotGloo and Balsamiq.
  • Carefully plan every “skin”– an individual screen, and the various ways a user can switch between sections. Mind that they are peculiar for each OS, for example, iOS doesn’t have any physical back buttons. Create a Storyboard, it’ll help you specify exactly how the user will navigate through various screens.
  • Test your prototype. Ask people to try out your design, these can be your friends, family, or anyone you know. Observe how they behave with it, how they react to it. It may give you some additional ideas or even make you rethink the whole thing.

3) Development

This stage immensely depends on the type of your application according to its complexity. This criterion divides all the applications into:

  1. Simple – Everything is installed on the device at once, and usually consists of drop-down menus. To make it simpler, it is built using templates from open source.
  2. Database-supported – All the information is stored on a server, and the device doesn’t have its own app database.
  3. Combination of the previous two – Part of the information is taken by the device from the database and the rest is installed.

After this, it’s time to build the back end– set up the servers, the database, APIs, and decide on the storage solutions. In this stage, try to set up the account on the marketplace. It’s always better to have it ready than to do it at the very last minute.

When the development is done, check whether the app is battery-friendly and not too processor-intensive. Try to work out all the bugs, and ensure that the multi-tasking capabilities are in check. Test the app. It’s a must.

When it comes to releasing your app, it should to be shiny and impeccable. All Android apps “live” on the Google Play Market, where they can be placed immediately and reviewed only after some time. With iOS, it is a totally different story. They have to be approved by the Review commission, judged by Cupertino’s rules, and proclaimed to be appropriate and worth placing in the AppStore.

4) Marketing

Be sure to find a perfect name for your app, search for keywords, and have an attractive description. Of course, if there is someone experienced in this area, like a marketing specialist, the number of downloads on the market is more likely to skyrocket.

5) Maintenance

The app has been released, and the first users have downloaded it. Now it’s time for all the mistakes, if there are any, to come to light. This is when working with a professional development team comes in handy.

Why outsource app development?

At Eastern Peak Software we provide our clients with all the necessary services, support included. The development team takes full responsibility of their creations, repairing any bugs pre and post release

Outsourcing app development to a company proves invaluable at this stage. The work on the app is continuous because of the time difference. You can exchange feedback that you have during your evening and know that in the morning everything will be fixed. Convenient, isn’t it?

It is also important to make updates from time to time. The world is moving on, you have to be flexible. With a software development company, you won’t need to keep a team of developers in-house. You also won’t need to worry about the availability of your freelancer. What is even more important, you obviously won’t need to wait for months for updates from a Do-It-Yourself service. With a software company, updating your app is easy.

Have a great idea for an app but don’t know where to start? Book a free consultation on your project!